New Dunkin’ Redesign Rolls Out

When franchisee David McNulty opened the newly redesigned Dunkin’ Donuts on busy North Roosevelt Boulevard in Key West, Fla., he wondered how customers would respond to the brand’s updated look and layout. The former KFC location had been completely gutted and replaced with Dunkin’ Donuts’ sophisticated and mellow “Fresh Brew” makeover. Instead of a grab-and-go atmosphere with hard, orange plastic chairs and laminated tables, customers found the most radical revamp in seven years—a Starbucks-style, high-end café.

 

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